White OLED, every pixel uses a white OLED “backlight” to make the light and RGBW color filters to make the colors. It’s one solution to some of shortcomings of earlier OLED technology like color degradation.

People don’t walk around telling each other they use an “ASUS ROG Strix OLED XG27ACDNG” either. They’ll say they have a “27 inch OLED”, or possibly a “27 inch 1440p OLED from Asus”.

You could use the sub-brand and say you had an “Asus ROG Strix” if you wanted, but all that might tell someone is that it’s from Asus’ midrange gaming segment.

The unique id is simply handy to keep the many models apart. Asus has 217 displays listed on their (US) store. They have 14 different 27" 1440p displays under the ROG Strix brand alone, three of which are OLEDs and you better not get them confused because they use different OLED technology.

Would it be better if they had more diverse product names instead? I’m not so sure. With so many models you’d probably end up with something like the “ASUS ROG Strix Centurion Speed² Ultra+ Black”, and I don’t think that’s any easier than “XG27ACDNG”, which at least is short.

And of course it’s updated with new versions a few times every year or so. So the Deathstalker Pro from the end of 2024 is actually better in many respects than the Deathstalker Ultra from 2022, but you’ll have to check the fine print on the box to make sure you’re getting the updated QD-OLED version, and not the older AMOLED version. If it has 220 Hz rather than 240 Hz it should be the newer model. Unless you live in South America, in which case they all use WOLED displays, though the specifications are the same so you have no way of knowing without opening it.

This is exactly what the companies try to do. For example ASUS has (in order of increasing fancyness) TUF, ROG Strix and ROG Swift. While MSI has G, MAG, MPG and MEG.

For each step up you can assume that it will be more cutting edge, have more extras and a higher price. But why would you care? You want to know if the image is good, if it has the features you want and what it costs. You likely don’t care what price segment it was originally intended for.

As time goes by, what was once expensive premium features become mainstay. So an older top-of-the-line display might be similar in price and performance to a new budget display. Which is better? Well you’ll have to read some reviews and ideally look at it to figure that out. And then you need to know the exact model number of the ones you are comparing. Good thing theres a compact alphanumeric string that uniquely identifies each model ;)

You actually gave a good example for why these brand names are useless.

How many doors does a Honda Accord have? What type of engine does it have?

It’s impossible to answer even these very basic questions, because there are so many different Honda Accords that the name could refer to almost anything. It could be a station wagon with a diesel engine, a four-door hybrid sedan, a hatchback, a SUV etc.

In fact monitors do usually have fancy brand names like Predator, ROG Swift or UltraGear that function exactly like the Accord name, giving you some hint as to where the manufacturer think it belongs in their product stack. They just aren’t useful for identifying a specific model, and since there are so many different models, you need the alphabet soup to make sure we are talking about the same thing.

To quote the most salient post

The app doesn’t provide client-side scanning used to report things to Google or anyone else. It provides on-device machine learning models usable by applications to classify content as being spam, scams, malware, etc. This allows apps to check content locally without sharing it with a service and mark it with warnings for users.

Which is a sorely needed feature to tackle problems like SMS scams