• MeatsOfRage@lemmy.world
    1·
    8 days ago

    There’s a famous case study where JC Penny launched a big campaign where they wouldn’t put people thought the rat race of sales and coupons and just offer the best price at all times. Almost bankrupted them. Turns out people want the rat race.

    • FlexibleToast@lemmy.world
      1·
      8 days ago

      People want to feel like they got a good deal. Making them do a little bit of work or seeing that marked down sign gives them that feeling.